This week L2 has released their annual Digital IQ Index. This index ranks 76 specialty retail brands on factors including website, e-commerce experience, digital marketing, social media and mobile.
So who came in on top?
10. Saks Fifth Avenue
7. Crate & Barrel
5. American Eagle Outfitters
3. Victoria’s Secret
Between wedding registries (although I am surprised Target didn’t make the list for that same reason), appliances, furniture, and clothing – I’m not all that surprised. Although I have to say I prefer the brick and mortal to their online site. I hate paying shipping when am item can be picked up just down the street from work.
According to L2 (via Racked.com) the real game changer in digital retail is mobile. The report reads that, “82% of users report using their mobile devices in store, leading to a showrooming effect, where users experience product in store but purchase via mobile.” L2 predicts m-commerce will grow at a rate of 30% to 40% a year (compared to online sales, which are expected to grow at 13% a year, and brick-and-mortar retail, which is flat or declining).
If ranking the best online shopping sites was up to me (at this moment, in no particular order)…
Piperlime (which now has a brick and mortar store!)
Gilly Hicks (recently discovered gem of the A&F family)
Brandy Melville USA
Happy Online Shopping!